Change in focus – mobile phones
In 1990’s, Nokia’s top leadership decided to focus solely on the telecommunications market, and as a result, the company’s data, power, television, tire, and cable units were sold off in the first few years of the decade.
In 1991, world’s first GSM call was made by the then Finnish prime minister, Harri Holkeri. Unsurprisingly, it was made using Nokia equipment. The next year, the company’s first hand-held GSM phone Nokia 1011 was launched.
The device reportedly had a talk time of 90 minutes and could store 99 contact numbers. It was also known as Mobira Cityman 2000.
A couple of years later, the company launched its 2100 series of phones, which were also the first to feature the iconic Nokia Tune ringtone. While Nokia projected to sell 400,000 units, the series turned out to be a blockbuster with around 20 million handsets sold worldwide.
In 1996, Nokia 9000 Communicator was launched. The all-in-one phone, which carried a price tag of $800, allowed users to send emails, fax, and browse web, besides offering word processing and spreadsheet capabilities. Although the phone managed to create a dedicated following, it wasn’t commercially successful.
In the same year, the company also launched the Nokia 8110 slider phone. Nicknamed “banana phone”, the device featured in the popular 1999 science fiction action film The Matrix.